Their employees, suppliers and me, then just a young consultant, were flown to London England for an emergency meeting. On the plane I read a book that gave me an idea for a totally new way to improve adhesion through covalent bonding between the polymer and the UV-cured polyurethane coating. I proposed it at the meeting but I had not yet built enough credibility so they did not try my idea right away.
After trying all the other ideas and failing, their technical expert drove 6 hours across Sweden to try my suggestion. We unpacked the coating equipment and within 10 minutes we had achieved perfect adhesion as shown by an industry standard cross-hatch peel test. This success built huge credibility in the company and resulted in many further consultancy jobs and projects on new and improved flooring.